Hastag Face-Off Campaign

Objective:

Encourage consumers to vote for their favourite of two options by posting content using a hashtag to drive social engagement and collect consumer content.

Goals Achieved:

Drive engagement/loyalty Activate consumers / audience Drive traffic to site Drive brand affinity Stay top-of-mind Support UGC strategy

CAMPAIGN IDEAS:

Ask participants to vote for their favourite two items Facilitate a giveaway or samples Promote new product launches Ask consumers to pick between two travel destinations Provide interactive live polling during events

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Brand-Sponsored Campaign

Objective:

Encourage consumers to enter a brand-sponsored contest by submitting photos and videos across social networks; brand will determine winners.

Goals Achieved:
- Support UGC strategy
- Drive traffic to site
- Acquire consumers/audience
- Drive engagement/loyalty

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